“I want it all, I want it all and I want it now” Remember the song by Queen?

Yeah, we live in an instant society. We want everything now.
Fewer and fewer people read texts longer than a few lines – or rather, fewer and fewer people are able to read, let alone understand, so much.
The viewing rate of videos longer than 2-3 minutes is falling sharply.

Instant coffee, instant noodles, instant fame, instant love.

We search less and less online, instead we like to ask some AI bot (verbally, if possible – typing is so hard work).
We don’t have the patience to wait, not even if our favourite website takes a just a second longer to load.
That’s why it’s become so important to be able to read-watch-click on what you’re looking for as quickly as possible.

You can find all sorts of information about website speed on the web.
There are various, well documented studies on visitors’ behaviour telling you how much increased traffic you get by reducing load time.
This is of course all sector specific information.

After all, if you’re in the car parts trade in your family business, it may not help to know how much extra traffic Walmart has got from a 1 second reduction in load time.
Neither the industry, nor the market, or the size is right.

Still, I’ll try to illustrate why your website load speed is important.

I’ll skip the marketing crap (hope you don’t mind) and show you an example.