There could be quite a few reasons for a website slowing down.

Many people don’t take this seriously, they just think it will load a little slower – so what?

Imagine going into a shop where the one attendant happens to have a terrible headache.

Will they be as kind and helpful as when they are well?

And if their stomach starts acting up, on top of the migraine, what kind of service will you get?

Would you be happy to go back the next day to do some more shopping?

A slow website loses customers much the same way.

According to international surveys, if your website load time increases by 1 second, you will lose, on average, 7% of your conversions (that’s how many fewer visitors will buy).

In monetary terms, this means that if your site generates $100,000 income a day, you will lose $2.5 million in a year. And it’s only 1 second extra load time!

We have written about this in more detail here.

But how can you tell if a website is loading fast enough?

Here’s a short ebook we wrote about just that.

In it, we show you step-by-step how you can check for yourself – without a computer scientist…